InPulse Digital, the leading agency in Latin entertainment marketing, started 2014 with three great milestones for its clients: Actress and model Luisana Lopilato passed the 2 million fan mark on Facebook, while E! Online Latino reached its first million, and Mexican singer Marco Antonio Solís surpassed 6 million fans.
“These are great accomplishments, and they are a direct consequence of a consistent effort in social media, guided by strategy, solid content generation planning, digital advertising campaigns, and constant monitoring of the results to maximize efforts,” pointed out InPulse Digital founder & CEO, Diego Prusky. His agency designs and implements campaigns aimed at getting fans of artists and entertainment companies engaged with the brands.
In 2013, InPulse created a campaign for Luisana Lopilato and her husband, singer Michael Bublé, called “Mini Buble’s Diary”, in partnership with UNICEF. Through an online platform, the actress/model shared news from her pregnancy and early parenting tips, which were followed by 28 thousand fans on a daily basis, and added 20 thousand registered users, who participated actively in the campaign. “Working with InPulse is a pleasure and I’m very grateful. They help me update and share what’s going on in my personal and professional life with my fans. They make being close to those who love me a lot easier,” said Luisana, who is currently on European tour with Bublé.
In 2012, E! Online Latino started working with InPulse, an agency with already broad experience in Hispanic and Latin entertainment, to increase their Facebook fan base, run real-time coverage of international red carpet events, and multiply traffic to their digital properties. In a year and a half, the Facebook Page went from 70 thousand to 1,000,000 fans, and became the number one traffic driver to the official website. “We realized Facebook requires a specific and dedicated Community Management. InPulse has been the perfect ally. The growth we’ve had in a year has been exponential”, said E! Online Latino Digital Business Director, Ana Cecilia Cuevas.
Marco Antonio Solís, who has been working with InPulse for over a year, entrusted the agency with several social media campaigns to promote the release of his latest album “Gracias Por Estar Aquí”, and his participation as a coach in the show “La Voz: Mexico”. Just in October 2013, the Facebook Page for The Poet of the Century reached 3 million fans. Today, just 4 months later, the number has doubled.
“The success of these campaigns and clients is based on the combination of technology, creativity, knowledge of the media, and above all, the understanding of the markets and how different target consumers think,” concluded Prusky.
About InPulse Digital InPulse Digital is a digital strategy multi-service agency focused on the US Hispanic and Latin American consumer. InPulse provides customized creative and integrated solutions for each client needs through a team of specialized experts in technology, design, communications, analytics and digital advertising. InPulse’s clients come from a broad range of industries: entertainment, TV, music, health services – among others-, and reach US, Hispanic, and transcultural markets. Universal Music, Warner Music, MTV Networks, Sony, AXN, E! Online Latino, and celebrities such as Luisana Lopilato and the soccer star Rafa Marquez are just a few of them.
InPulse is a global agency, based in the US, with development offices in Uruguay and account executives in Argentina, Mexico, and Brazil. It has executed over 700 projects in several languages, including English, Spanish and Portuguese, in more than 20 countries.